Case Study: Maille achieves 309% website revenue growth and 420% conversion uplift with Illustrated London News

Maille - Customer Case Study

Maille, a premium heritage gastronomy brand within the Unilever portfolio, engaged Illustrated London News to completely redesign its digital presence. The brief was to raise awareness of Maille’s heritage, showcase its wide product range and exciting flavours, and drive online purchases; Illustrated London News delivered a fully responsive, multilingual e-commerce website and accompanying digital marketing services.

Illustrated London News implemented ecommerce best practices, built the responsive multilingual site, ran social media campaigns and blogger outreach, and partnered Maille with gourmet brands like River Cottage and Taste of London for promotions. The work drove a 309% increase in website revenue and a 420% year-on-year increase in conversion rates.

Maille