Case Study: Boodles achieves a market-leading, responsive luxury e-commerce destination with Illustrated London News

Boodles - Customer Case Study

Boodles, a British fine jeweller known for its focus on design and craftsmanship, engaged Illustrated London News to completely redesign and redevelop its website and transform it into a market-leading luxury e‑commerce destination. After assessing Boodles’ product and business needs, Illustrated London News selected the Magento platform to support the new online store and commerce functionality.

Illustrated London News delivered a fully responsive, Magento-based site with a complete content restructure, modern visual design and a tailored digital marketing campaign. The new website presents the Boodles brand in a clean, modern way and adapts automatically to all device sizes; Illustrated London News also provides ongoing maintenance, design and image editing and digital marketing support. No specific KPIs were provided in the case text, but the project achieved the stated aims of a refreshed luxury e‑commerce experience and improved user experience across devices.

Boodles