Case Study: Aston Martin achieves a modernised, multi-channel members magazine and increased circulation with Illustrated London News

Aston Martin - Customer Case Study

Illustrated London News was selected by Aston Martin to relaunch its members magazine and transform it from a traditional title into a 360° communications platform. The brief covered a print magazine, an online edition and a new native iPad app, demanding a rethink of name, editorial tone and design to better serve owners and the luxury market.

Illustrated London News re-launched the title as AM Magazine with a new editorial ethos, creative design and cross-channel production, including the native iPad app. The relaunch redefined production values and advertising strategy, produced an average increase of 1,500 copies in circulation issue‑on‑issue, attracted strong new and repeat advertisers, earned recognition from dealerships as an effective sales and retention tool, and secured positive coverage across the luxury trade press.

Aston Martin