Case Study: Pure Property Finance boosts enquiries and site performance with Illustrate Digital

Pure Property Finance halves page load times with Illustrate Digital

Pure Property Finance, a specialist finance lender, needed to refresh its website to better utilize its existing customer data and serve both current and new users. They partnered with vendor Illustrate Digital, who employed user experience strategy, UX design, and WordPress development to address this challenge.

Illustrate Digital, working alongside Liberty Marketing, implemented a data-led website redesign focused on usability and accessibility. The solution included a more intuitive user journey, improved application forms, and a prominent content library. The results were significant, with page load times cut in half leading to a notable rise in sales enquiries, increased time-on-site, and improved mobile navigation and user trust.

Pure Property Finance