Case Study: GoCompare improves user journeys with Illustrate Digital

GoCompare improves comparison journeys with Illustrate Digital, reaching 69% of UK consumers

GoCompare, one of the world's leading price comparison websites, needed to refine its user journeys to make it easier for customers to find, compare, and purchase financial products. They partnered with the UX design agency Illustrate Digital to identify pain points and improve the overall customer experience on their platform.

Illustrate Digital implemented a solution that involved continuous evaluation of the user experience using their own set of UX best practices and detailed competitor analysis. The vendor also built a custom tech stack for a partner, using Laravel and Airtable, to create a fast and secure end-to-end comparison journey for mortgage products. This work helped GoCompare reduce friction for users, leading to more customers receiving quotes and signing up for products.

GoCompare