Case Study: Countingup achieves a more flexible, scalable website experience with Illustrate Digital’s WordPress and Gutenberg solution

Countingup launches a flexible WordPress site with Illustrate Digital in under a year of Gutenberg’s release

Countingup, the UK's leading small business banking and accounting app, needed to elevate its website user experience to support its rapid scaling. The FinTech company required a flexible and scalable content management solution for its marketing team that also provided a smooth, informative journey for its customers. They partnered with Illustrate Digital for its WordPress development and user experience design services.

Illustrate Digital engineered a new WordPress site using the Gutenberg editor, which provided a block-based approach for effortless content creation and flexible page layouts. The solution included a unique front-end experience built on a secure technical infrastructure, meeting the high standards of the banking sector. This allowed the Countingup marketing team to build new pages and run campaigns quickly, providing the flexibility and growth opportunities upon which they are building their future marketing success.

Countingup