Case Study: Business Wales improves user journeys and UX with Illustrate Digital

Business Wales improves user journeys with Illustrate Digital over 10 years of service

Business Wales, a free government-funded service supporting Welsh businesses, sought to improve the user experience and journey on its website to make its advice and resources more accessible. They partnered with Illustrate Digital to leverage their expertise in UX strategy and user research to audit and refine the digital platform.

Illustrate Digital conducted a comprehensive evaluation, including heuristic and accessibility analyses, to build a foundation for robust recommendations. The vendor then crafted a new digital strategy featuring revised user journeys, a fresh interface, and an improved information architecture. These changes, which have been implemented, are designed to create a more engaging and streamlined experience for users, setting the stage for long-term success and ongoing optimization.

Business Wales