Case Study: Burges Salmon achieves a client-led legal experience with Illustrate Digital and WordPress

Burges Salmon improves page depth and reduces bounce rates with Illustrate Digital

Burges Salmon, one of the UK's top 50 law firms, faced a website that was a point of internal friction and failed to reflect their prestigious reputation. The outdated site had poor user metrics, was difficult to navigate, and created a frustrating content management experience for their marketing team. They partnered with Illustrate Digital for a comprehensive WordPress solution to transform their digital presence into a client-focused asset.

Illustrate Digital implemented a holistic redesign and technical overhaul, focusing on user experience and security. The new WordPress site streamlined publishing, improved performance and accessibility, and integrated seamlessly with tools like Passle. The results included dramatically improved internal pride in the site, better engagement metrics like reduced bounce rates, and a strengthened ability to differentiate the firm in a competitive market.

Burges Salmon