Case Study: Bannau Brycheiniog improves digital user journeys with Illustrate Digital

Bannau Brycheiniog identifies 4 stakeholder segments with Illustrate Digital

Bannau Brycheiniog National Park sought to evaluate if its two existing digital platforms were still effectively serving its diverse stakeholders, which include local residents, businesses, tourists, and staff. To comprehensively understand these users' needs and challenges, they partnered with the Welsh-based agency Illustrate Digital for a user research project.

Illustrate Digital implemented a meticulous user research and UX strategy, which included partnering with the client to define ambitions and then conducting user-based testing with four distinct stakeholder segments. This research provided deep insights into the existing user experience and significantly influenced the National Park's future roadmap, paving the way for potential improvements in website design and user journeys to make future digital interactions easier.

Bannau Brycheiniog