Case Study: American World Trade Chamber of Commerce boosts certifications with Illustrate Digital

American World Trade Chamber of Commerce grows certifications 20% year-on-year with Illustrate Digital

The American World Trade Chamber of Commerce (AWTCC), an organization that supports exporters and freight forwarders, faced challenges with a cumbersome website that was difficult to navigate for its three distinct user groups. Their content-heavy site caused high drop-off rates and internal management difficulties. Illustrate Digital was engaged to perform a UX audit and rebuild the site on WordPress to create a more robust, user-friendly experience.

Illustrate Digital simplified the complex user journeys by focusing on user intent and accessibility, building a new WordPress site with tailored blocks and templates. This solution reduced friction for users, resulting in a 20% year-on-year growth in certifications for AWTCC. The new site also made it significantly easier for their internal teams to manage content without creating confusion.

American World Trade Chamber of Commerce (awtcc)