Case Study: HBO improves multi-platform viewing insights with Illuminas research

HBO sizes 5 viewing platforms with Illuminas

The customer, HBO, faced the challenge of understanding how subscribers accessed its content across an increasing number of devices and platforms. To continually meet evolving viewer demands for watching content anywhere and at any time, HBO commissioned Illuminas to research the complexities of multi-platform viewing habits and preferences.

Illuminas implemented a comprehensive quantitative market research plan to measure the value of each viewing platform and its impact on HBO's brand. The solution provided critical insights that drove content and platform development decisions, including accurately sizing each platform, understanding program viewing preferences, and identifying optimal viewing platform combinations for subscribers.

HBO