Case Study: Couch to Fitness reaches 4m women and drives 16k+ participants with ilk agency

Couch to Fitness reaches 4m women with ilk agency

Couch to Fitness, a provider of free home workouts, wanted to launch a hyper-targeted campaign to reach and motivate pre- and postnatal mothers. They partnered with ilk agency to leverage their expertise in organic social, paid media, and video production to effectively engage this specific audience segment.

ilk agency developed and executed a comprehensive channel and messaging strategy, utilizing a test-and-learn approach to continuously optimize the campaign's creative and copy. The results for ilk agency were highly successful, reaching 4 million women and driving over 16,000 participants to the program, with a 40% conversion rate from those who clicked through to the site.

Couch to Fitness