Case Study: Preventicum achieves premium private healthcare growth with Ikon rebrand

Preventicum raises prices 17% and adds £1m+ with Ikon

Preventicum, a private healthcare provider, sought to evolve its brand to support significant growth and shift its perception among leadership and clients. Their challenge was to move from a £5m business to a £15m goal. They partnered with the branding agency Ikon for a rebranding service.

Ikon repositioned Preventicum as a deliberately differentiated, premium brand to stand out in its category. The solution included a new confident strategy and a distinctive visual identity anchored by a unique color to signal trust and authority. As a result of Ikon's work, Preventicum increased its prices by around 17%, generating over £1m in additional revenue, while also uniting its internal team around a central vision.

Preventicum