Case Study: Media 10 elevates Buckingham Palace Festival branding with Ikon

Media 10 elevates Buckingham Palace Festival branding with Ikon for 60,000 visitors

The customer, Media 10, faced the challenge of elevating the branding for the first-ever event of its kind to be held in the gardens of Buckingham Palace, The Queen’s Coronation Festival. They needed to ensure consistency and a high level of refinement across all touchpoints for this landmark national occasion. They engaged the vendor, Ikon, for its branding and design services.

Ikon led the creative direction, defining and delivering a cohesive visual expression across all materials from printed guides to on-site environmental graphics. The solution included commissioned hand-drawn illustrations to add craft and reinforce the sense of occasion. The event was a huge success for Media 10, attracting over 60,000 visitors and a television audience of 3.5 million, which elevated the customer's market standing and led to further high-value commissions.

Media 10