Case Study: Grgich Hills Estate achieves a modern, cohesive brand identity with Ikon

Grgich Hills Estate strengthens brand consistency across every touchpoint with Ikon

The customer, Grgich Hills Estate, faced the challenge of modernizing its brand identity to stand out in a conventional wine market and attract a younger audience, all without losing the trust built over its long heritage. The vendor, Ikon, was engaged to reposition the luxury wine brand.

Ikon refined the brand's typography and introduced a distinctive color to create a more contemporary yet timeless identity. The solution included a simplified monogram and clear guidelines to ensure consistency across all touchpoints. The result was a confident and cohesive brand identity that strengthened recognition and successfully positioned Grgich Hills Estate to resonate with a new generation of buyers.

Grgich Hills Estate