Case Study: Able Child Africa boosts donations and user engagement with The iirth Company

Able Child Africa reduces bounce rates with The iirth Company

Able Child Africa, the UK’s leading charity for children with disabilities in Africa, approached The iirth Company for a full website rebuild. Their challenge was to improve user experience, conversion rate optimization, and SEO to increase donor numbers and engagement, as their existing site had high bounce rates and a low online presence.

The iirth Company executed a complete rebrand, including a new modern logo, color palette, and print materials. They then designed and built a new user-friendly website focused on optimized user journeys, which featured a custom donation platform for one-off and monthly gifts. The vendor also created a framework for agile social media content. The result was a refreshed digital identity that met the charity's goals, with the CEO noting a collaborative process and a high-quality end result that they were delighted with.

Able Child Africa