Case Study: Roxanne Barton Media Group scales real estate photography with iGUIDE

iGUIDE Propels Real Estate Photography Business Through the Pandemic

Roxanne Barton Media Group, a real estate photography business in the Dallas-Fort Worth area, needed a way to stand out in a competitive market and meet rising demand for richer property marketing content. iGUIDE, including its iGUIDE Camera and interactive floor plan technology, gave the company a stronger way to deliver virtual tours, 3D tours, 360-degree views, and floor plans.

After adopting iGUIDE in 2017, Roxanne Barton Media Group used the platform to bundle photography with interactive tours and expand its offering to clients. During the pandemic, demand surged to as many as 55 tours a week, Roxanne reached 250 iGUIDEs in 2020, and she said the business had its best six months ever. She credited iGUIDE with helping the company win more business, work more efficiently, and make the home-buying experience clearer for clients.

Roxanne Barton Media Group

Roxanne Barton

Owner