iGUIDE
28 Case Studies
Case Study: AMac Photography boosts real estate revenue with iGUIDE
A iGUIDE Case Study
Halifax Photographer Refocused Photography Business After Buying Leading-Edge Home Tech
AMac Photography, founded by Anita MacPherson, is a real estate photography business that grew out of a broader mix of photography services. As demand shifted toward online property marketing, Anita needed a way to differentiate her business and offer more value to real estate agents. She turned to iGUIDE and its real estate imaging platform, including virtual tours, 360-degree tours, floor plans, and room measurements.
By adopting iGUIDE in 2018, AMac Photography expanded its real estate offering and saw strong revenue growth. iGUIDE accounted for 14.6% of revenue in 2018, nearly 32% in 2019, and 42% in the first half of 2020, while the number of iGUIDEs completed also rose sharply. Anita said iGUIDE helped her win more listings, keep clients coming back, and stand out in the Halifax-Dartmouth market, making iGUIDE a key driver of her business growth.
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AMac Photography
Anita Williams
AMac Photography