Case Study: Smart Mortgages cuts mortgage application time and costs with Salesforce and Ignyto

Smart Mortgages cuts mortgage application time by over 50% with Ignyto

Smart Mortgages, a dynamic financial services brand based in Ireland, faced challenges with its slow, paper-based mortgage application process. The labor-intensive system was prone to errors and omissions, leading to frustrating delays for customers and difficulties complying with increasing financial regulations. To modernize its operations, Smart Mortgages chose to partner with Ignyto and implement the Salesforce platform.

Ignyto implemented a comprehensive Salesforce solution for Smart Mortgages, including branded customer communities, Sales Cloud, and real-time notifications. This streamlined the application process, guiding users to upload documents and keeping staff engaged with automated tasks. The results were significant, with the application process duration reduced by over 50% and the cost per application reduced by 60%. Ignyto's solution also vastly improved the customer experience and ensured more secure, compliant handling of confidential information.

Smart Mortgages