Case Study: Hairdressing Supplies Lincoln achieves better account visibility and sales prioritisation with Ignyto and Salesforce

Hairdressing Supplies Lincoln boosts account visibility in 60 days with Ignyto

Hairdressing Supplies Lincoln (hsl), a UK-based beauty products wholesaler, faced challenges in effectively managing sales from their extensive customer base and prioritizing account interactions for their sales team. To address this, they partnered with vendor Ignyto to implement a scalable solution using Salesforce Sales Cloud, seeking better integration with their Brightpearl retail operating system and improved sales tracking.

Ignyto built an integration to pull orders from Brightpearl into Salesforce and implemented automation to prioritize accounts, along with KPI dashboards and reports. This provided hsl with greater visibility of account activity and product sales, enabling a more customized experience for staff and customers. The project was completed in 60 days.

Hairdressing Supplies Lincoln (hsl)