Case Study: BW achieves on-platform marketing automation with Ignyto's Pardot integration

BW launches Pardot in 20 years of growth with Ignyto

BW, a fit out and refurbishment company, needed an on-platform marketing solution to manage events and outreach as part of its Salesforce improvement strategy. They faced the challenge of a tight deadline for implementing this new system to replace their legacy platform, Mailchimp. The company engaged Ignyto to implement the Pardot Marketing Automation Suite, requiring not just technical setup but also a focus on training their team for future self-sufficiency.

Ignyto worked intensively with BW to integrate Pardot with Salesforce, performing the technical setup, custom field mapping, and creation of marketing assets like forms and templates. The solution provided BW with a complete view of customer activities and interest through tracking and scoring. As a result, BW's team was fully upskilled and conversant with the new system, enabling them to self-manage their marketing requirements going forward and achieve a successful start on their marketing automation journey.

BW