Case Study: Brentford Football Club improves premium seat sales and customer visibility with Ignyto and Salesforce Sales Cloud

Brentford Football Club streamlines sales in 7 days with Ignyto

Brentford Football Club needed a technology solution to help promote and sell premium seats in their new stadium and to gain a consolidated, 360-degree view of customer interactions, which were previously managed using a variety of siloed tools. Ignyto implemented Salesforce Sales Cloud to address this challenge.

Ignyto customized Sales Cloud to manage both B2B and B2C sales, implemented Person Accounts, and integrated the platform with DueDil and Outlook. This solution vastly improved and streamlined sales processes, providing a centralized customer view and the ability to report on campaign ROI. As a result, Brentford FC saw improved productivity and an increase in ticket sales.

Brentford Football Club