Case Study: NCUA teaches kids financial literacy with Ignition72's interactive game

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Preview of the NCUA Case Study

NCUA teaches financial literacy to 10,000+ children with Ignition72

The National Credit Union Administration (NCUA) partnered with the Department of Education with a challenge to teach financial literacy to adolescents in an engaging way. They needed an online educational resource that was accessible, fun, and compliant with Section 508. NCUA engaged the vendor Ignition72 for digital strategy and development services to create a custom game for this purpose.

Ignition72 developed "Hit the Road," an HTML5 game that teaches money management through real-world scenarios. The solution was fully Section 508 compliant and introduced key financial concepts to over 10,000 children. The game successfully provided an entertaining and educational platform, meeting NCUA's goals of engaging a new generation with credit unions and basic finance principles.


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