Case Study: Iridium creates proposals and engagement letters 10x faster with Ignition App

Transforming proposals and engagement letters 10x faster

Iridium is a South-African professional services company focused on cloud accounting and business advisory. As the business grew, its proposal process became slow and inconsistent because proposals were created manually in Microsoft Word, engagement letters were missing, and there was no standard way to manage terms, signatures, or recurring payments. The company needed a simpler way to create, customize, and send proposals without relying on time-consuming back-and-forth.

Iridium implemented Ignition App to use pre-built proposal and engagement letter templates, apply custom branding and client details, and connect with tools such as Karbon and Xero. The result was a faster and more consistent process: proposals now take three to five minutes to create and send, which Peter Magner said is 10x faster than before. Ignition App also helped Iridium increase its client conversion rate by 20–25%, while improving pricing confidence and reducing proposal rejections.

Iridium

Peter Magner

Sales and Marketing Director