Case Study: Little Fish Accounting achieves 30% year-on-year revenue growth, 45-minute proposal time savings and zero AR with Ignition App

Little Fish's journey to $1M revenue and a better client experience

Little Fish Accounting, a seven-person firm led by Keila Hill‑Trawick, set out to build a smarter, more scalable practice by streamlining proposals, packaging services, and getting paid upfront. To modernize client onboarding and automate routine documents and payments, they adopted the proposal, engagement and billing platform from Ignition App.

Using Ignition App’s proposal templates, engagement letters, tiered service packaging, embedded video and automated payment collection, Little Fish Accounting cut about 45 minutes from each proposal‑to‑contract‑to‑invoice workflow, eliminated accounts receivable through upfront billing, and helped drive a 30% year‑on‑year revenue increase; discovery calls also fell from 30–60 minutes to about 15–20 minutes. The result was faster onboarding, clearer pricing, stronger branding and measurable time and cash‑flow improvements powered by Ignition App.

Little Fish Accounting

Keila Hill-Trawick

Founder and CEO