Case Study: Wakefield Pacific achieves zero debtor days, 100% positive cash flow and 250+ clients with Ignition App

How Wakefield Pacific achieved zero debtor days, 100% positive cash flow, and 250+ new clients in under two years with automatic payments and a subscription-based model

Wakefield Pacific, a Gold Coast accounting firm founded in 2020, set out to avoid the large debts Mitch Calley saw at previous firms and achieve positive cash flow from day one. To do this they adopted Ignition App’s client engagement platform and automated upfront payments to support a subscription-based model for their services.

Using Ignition App’s clear proposals, payment integrations and automation, Wakefield Pacific requires 100% payment upfront and runs yearly subscriptions paid before the EOFY, which put cash flow on autopilot. The results: zero debtor days, no bad debts or invoice disputes, 100% positive cash flow, and more than 250 clients in under two years — plus the ability to quote higher fees and spend time growing the business instead of chasing payments.

Wakefield Pacific

Mitch Calley

Director