Case Study: Santi Accounting achieves 19x client growth (142 new clients in 6 months) and saves 40 admin hours/week with Ignition App

How Santi Accounting acquired 142 new clients in six months while saving 40 hours a week in admin by balancing automation with personalised service

Santi Accounting, founded by Mia Stirling, faced the challenge of scaling from a handful of clients without hiring admin staff while preserving a highly personalised, subscription‑based service. To balance automation with client care, Mia adopted the Ignition App client engagement platform—using its proposal and engagement‑letter templates, Proposal Options and automated workflows—to present professional packages and streamline onboarding.

Ignition App’s templates, upfront‑payment options and XPM integrations automated invoicing and job deployment while keeping proposals personal, which boosted client confidence and conversion. The result: Santi Accounting saved about 40 hours a week in admin and acquired 142 new clients in six months, growing to 150+ recurring clients and significantly increasing revenue and operational efficiency.

Santi Accounting

Mia Stirling

Founder