Case Study: RightWay boosts proposal conversion and revenue with Ignition App

How RightWay saved time, and achieved growth and financial success with the right technology partner

RightWay is a New Zealand-based accounting practice that had long embraced technology, but its proposal process was slowing the team down. The 30-strong team across New Zealand and the Philippines struggled with labour-intensive proposal creation and scope changes, and previous tools from PandaDoc and GoProposal were too rigid or not accounting-specific.

In mid-2023, RightWay adopted Ignition to streamline proposals and billing with software built for accounting and professional services. The team reduced proposal creation time from around an hour to around 10 minutes, reached an 85% proposal conversion rate, grew bookkeeping revenue by 30% YoY, and increased average monthly revenue per client by 15%.

RightWay

Stuart Wilkinson

Chief Executive Officer