Case Study: Hot Toast achieves 100% debtor reduction and 35-40% YoY revenue growth with Ignition App

Hot Toast maximises revenue and reduces debtors by 100%

Hot Toast, an 8-person accounting firm led by Founder and Director Sarah Lawrance, needed to scale beyond hourly, ad-hoc billing, stabilise cash flow, and eliminate debtor risk while streamlining team processes. To do this they adopted Ignition App for proposals, retainers and payment automation as part of a broader shift to packaged, recurring services.

Using Ignition App’s proposal, retainer and automation tools (integrated with Xero and Karbon), Hot Toast moved clients to upfront payments and recurring retainers, automated engagement workflows, and added proposal upsells. The result was a 100% debtor reduction, 35–40% year‑over‑year revenue growth over the past 2–3 years, and 40 hours saved by automating the annual engagement process.

Hot Toast

Sarah Lawrance

Founder and Director