Case Study: GENFOCUS doubles revenue growth and saves 400 hours a year with Ignition App

GENFOCUS doubles revenue growth and gains $100k per year in productivity

GENFOCUS, a Canberra-based accounting firm, wanted to reduce inconsistent client communication and replace manual processes that were taking time away from the team. The firm needed a more standardised approach to proposals, billing, and payment collection, and had seen variations in engagement letters and proposals over time.

With Ignition App, GENFOCUS automated its client engagement process, from proposals and job management in Xero Practice Manager to billing, invoicing, and client payments, with integrations to Xero and XPM. The firm says Ignition App helped double its revenue growth from 10% to 20%, save around 400 hours a year in admin, and deliver about $100,000 in annual productivity gains.

GENFOCUS

Robert Erb

Senior Business Advisor