Case Study: Dillon Business Advisors achieves 60% increase in monthly recurring CAS revenue with Ignition App

DBA boosts efficiency by 83%, increases advisory revenue by 60%

Dillon Business Advisors, a 16‑person accounting firm, faced the challenge of streamlining client onboarding, engagement letters, pricing and payment collection to grow recurring Client Advisory Services (CAS) revenue and reduce accounts receivable. They adopted the Ignition App platform to standardize proposals and evergreen engagement letters, collect payment details up front, and support a new pricing and packaging approach.

Using Ignition App, Dillon Business Advisors implemented evergreen engagement letters, a three‑tier CAS pricing model, in‑proposal payment collection and integrations with their tech stack, saving about 25 minutes per engagement letter. Those changes produced a 60% increase in monthly recurring CAS revenue and cut year‑end AR to under $1,000.

Dillon Business Advisors

Marcus Dillon

President