Case Study: Buy Auto Parts achieves 20% Facebook fan growth with Ignite Visibility

Buyautoparts.Com Viral Campaign Earns 20% Increase In Fans

Buy Auto Parts, an auto parts ecommerce retailer based in San Diego, wanted to increase brand exposure on Facebook, engage its audience interactively, and grow its email database. The company partnered with Ignite Visibility, using a viral campaign and quiz-based Facebook promotion to help drive participation and fans.

Ignite Visibility created a 10-week trivia-style campaign through a third-party application, featuring one multiple-choice question per week, weekly winners, and a grand prize drawing. The campaign delivered measurable results for Buy Auto Parts, increasing Facebook likes by 20.7% from 14,995 to 18,105, while also capturing 621 new emails, generating 2,747 page visits, 1,177 total entries, and 217 shares.

Buy Auto Parts