Case Study: World Market boosts sales, margins and demand visibility with Ignite Technologies' MyAlerts

World Market - Customer Case Study

World Market faced missed sales and planning gaps because consumers couldn’t buy out-of-stock items, there was no visibility into unmet demand by category or item, and merchandising and promotions couldn’t be customized or automated. To address this, World Market partnered with Ignite Technologies and deployed MyAlerts Solutions to capture demand signals and re-engage shoppers.

Ignite Technologies implemented back-in-stock and price alerts plus merchandising and pricing-elasticity analytics, and ran targeted, high-conversion email campaigns (for example, price-drop alerts with clear CTAs). The result: increased home furniture sales from better inventory diligence, higher margins from customized promotions, data-driven planning from unmet-demand insights, and measurable traffic and sales uplift from the alert-driven emails.

World Market