Case Study: True Religion Brand Jeans achieves recaptured out-of-stock sales and uncovers unmet large-size demand with Ignite Technologies

True Religion Brand Jeans - Customer Case Study

True Religion Brand Jeans partnered with Ignite Technologies to address shoppers’ inability to purchase out-of-stock items, a lack of visibility into unmet demand by size, and an inability to merchandise based on true demographics. Ignite Technologies deployed its MyAlerts solution to provide back-in-stock alerts and capture mobile and size-demand insights.

Ignite Technologies implemented mobile-friendly MyAlerts notifications and analytics, which met consumer demand for inventory alerts, highlighted significant unmet demand for larger sizes, and created a new category and brand to serve that demand. Those insights also helped drive consumer loyalty by giving shoppers a voice in production and informing more targeted merchandising.

True Religion Brand Jeans