Case Study: The Home Depot achieves $600M in recovered demand and $2M/month in recaptured online sales with Ignite Technologies

The Home Depot - Customer Case Study

The Home Depot was losing revenue and frustrating shoppers because popular items frequently went out of stock and the retailer had no visibility into unmet customer demand. To address stockouts and dead-end journeys, The Home Depot partnered with Ignite Technologies, deploying Ignite’s MyAlerts back-in-stock and real-time demand reporting solution.

Ignite Technologies implemented MyAlerts to send back-in-stock emails, capture real-time SKU/category/brand demand, and deliver inventory-conversion insights. The program now has over 2 million active stock alerts, captured $600 million in previously lost opportunity, drives roughly $2M in recaptured online sales each month, and has improved The Home Depot’s sales-to-inventory ratio.

The Home Depot