Case Study: Macy’s achieves $774M in future purchase intent and 10× wishlist growth with Ignite Technologies

Macy’s - Customer Case Study

Macy’s was struggling with low wish list adoption, an inability to capture future purchase intent, and rising retargeting costs. To tackle these issues, Macy’s partnered with Ignite Technologies and deployed Ignite Technologies’ MyAlerts alerting solution to add price-drop alerts and in-app wish list personalization.

Ignite Technologies implemented price-drop alerts tied to wish lists and re-engaged shoppers via the Macy’s app and email. The program drove customers to add 10× more products to wish lists (about 30 items on average), captured $774 million in future purchase intent, returned top customers up to 30× per month via alerts, increased wish list adoption, and generated favorable Macy’s app reviews highlighting the alert functionality.

Macy’s