Case Study: JCPenny recovers $48M and generates $500K/month in recaptured sales with Ignite Technologies' MyAlerts

JCPenny - Customer Case Study

JCPenny faced losing customers to out-of-stock products, unsustainably high retargeting costs, weak site and app engagement, and fast-fashion items not returning to inventory. Ignite Technologies deployed its MyAlerts solution to add back-in-stock alerts on every product/size/color, re-engage shoppers when availability or price changed, recommend alternatives when items were unavailable, and analyze unmet demand by category.

Ignite Technologies’ MyAlerts drove more than 955,000 customers to set up stock alerts, captured $48 million in previously lost opportunity, and is recapturing roughly $500K in online sales each month. The combined alerting, re-engagement, recommendation and analytics capabilities increased engagement and directly converted back-ordered demand into measurable revenue for JCPenny.

JCPenny