Case Study: Integral Ad Science achieves fast, scalable ad hoc analysis of online ad campaigns with Ignite Technologies' Infobright DB

Integral ad Science Performs Fast ad Hoc Analysis of Online ad Campaigns

Integral Ad Science, a technology company that rates the value and safety of digital ad placements (addressing fraud, viewability, brand risk and its TRAQ score), faced rapidly growing demand: double‑digit monthly campaign growth and hundreds of millions of rows of streaming data each day. To give customers fast, scalable reporting and analysis, Integral turned to Ignite Technologies and its Infobright DB analytic platform.

Ignite Technologies implemented Infobright DB alongside a Hadoop cluster that stores detailed raw data and feeds summarized sets into Infobright DB for interactive querying. The combined solution let Integral and its clients (publishers, advertisers, networks and agencies) run fast ad hoc, interactive and complex queries at scale across hundreds of millions of records, improving reporting performance and enabling quicker business decisions.

Integral Ad Science