Case Study: GE Capital closes more sales with Ignite Technologies' FirstRain solution

Ge Capital Closes More Sales With Firstrain

GE Capital, the financial services division of GE, was struggling to gather timely, personalized customer intelligence because existing tools were hard to use and lacked Salesforce integration and mobile access. To solve this, GE Capital selected Ignite Technologies' FirstRain to provide curated, expert insights that sales reps could access anywhere.

Ignite Technologies deployed FirstRain and GE Capital created a 360° Account View that blends FirstRain intelligence with internal analysis and customer data, integrated into Salesforce and available on mobile devices. The result: reps spend less time searching, know who to call and how to engage, improved customer relationships, boosted sales-team productivity, and helped close more deals — with leaders reporting faster ROI than prior tools.

GE Capital

Steve Kozek

Managing Director, Commercial Information and Analysis, GE Capital