Case Study: Fortune 100 Petrochemical Company uncovers new business and boosts sales productivity with Ignite Technologies' FirstRain

Fortune 100 Petrochemical Company Uses Firstrain To Uncover New Business

Fortune 100 Petrochemical Company needed fast, reliable customer and market intelligence after launching a new business unit. Their existing third‑party services and internal research were slow and costly, so the marketing team turned to Ignite Technologies and its FirstRain solution to quickly understand market dynamics and find new opportunities.

Ignite Technologies integrated FirstRain into the company’s Salesforce dashboard, intranet and mobile access, and the vendor’s easy implementation and support enabled deployment to 80% of the organization in under three months. As a result, the company saved on third‑party research costs, uncovered new sales opportunities (including a shale gas development), improved sales and marketing productivity, and gained ongoing market and customer monitoring to help close more deals.