Case Study: Global Financial Transaction Company achieves 160% increase in promotional landing page visits with Ignite Technologies' Placeable

Financial Services Company Relies on Placeable For Hyperlocal Promotions

Global Financial Transaction Company, a worldwide firm with more than 10,000 locations, needed to increase online-to-offline conversions in targeted local markets while managing highly complex, multilingual and frequently changing local content (hours, services, promotions). To meet this challenge they engaged Ignite Technologies and its Placeable solution to centralize and scale location marketing across channels.

Ignite Technologies implemented its Placeable Workbench and Placeable Pages to deliver accurate, dynamic local content, unique local landing pages and geo-targeted promotions. As a result, the customer saw a 160% increase in visits to promotional landing pages, improved organic search traffic and a scalable way to maintain location data that drives location-based revenue and better local experiences.