Case Study: Altro Group achieves over 13% efficiency improvement with Ignite Technologies (Pivotal CRM)

Enjoying efficiency improvements greater than 13% with Pivotal CRM

Altro, part of the Altro Group (which also includes Autoglym), needed to unify marketing, sales and customer-care channels across huge contact lists and complex workflows, and required a fast implementation. Ignite Technologies was brought in to deploy Pivotal CRM to replace spreadsheets and fragmented in‑house systems and provide a mobile-friendly, out-of-the-box solution that could be rolled out quickly.

Ignite Technologies implemented Pivotal CRM in a phased rollout—starting with sales and admin—integrating several CRM systems into one centralized platform, enabling mobile access and automations. The deployment delivered measurable results: sales staff save roughly one hour per day (about a 13% efficiency gain based on a 7.5-hour day), streamlined processes, improved lead quality and faster, more personalized customer interactions.

Altro

Suzanne Symonds

CRM Analyst