Case Study: Dun & Bradstreet achieves a 360-degree social business experience with IgniteTech's FirstRain

Dun & Bradstreet Uses Firstrain To Build Social Business Experience

Dun & Bradstreet, a leading global provider of business decisioning data and analytics, was struggling to turn social and web data into meaningful information for customers and wanted to deliver a deeper social business experience without drowning users in social buzz. To address this, Dun & Bradstreet partnered with Ignite Technologies to deploy the FirstRain analytics platform across its product set.

Ignite Technologies’ FirstRain was embedded into D&B products to unify relevant unstructured social content with D&B’s structured data, giving customers a 360-degree view of prospects and market intelligence. The solution reduced the hours users spent searching multiple sources, delivered more relevant insights, enabled a new value proposition combining structured and unstructured data, and increased customer satisfaction for Dun & Bradstreet.

Dun & Bradstreet

Laura Kelly

Chief Product Officer