Case Study: Curtiss‑Wright Defense Solutions achieves significant sales productivity gains and higher CRM ROI with Ignite Technologies

Driving up sales impact and CRM ROI for Curtiss-Wright Defense Solutions

Curtiss‑Wright, a long‑standing aerospace and defense company, faced slow, manual sales and customer‑response processes driven by spreadsheets and Word documents that hindered timely follow‑up and task management. Ignite Technologies implemented Pivotal CRM (including the Productivity Pack) to replace those disparate tools and support Curtiss‑Wright Defense Solutions’ customer‑focused operations.

Ignite Technologies centralized contact records, interactions, tasks and email/templates in Pivotal CRM, integrated with Outlook and marketing tools, and enabled self‑service customization for users. The solution removed spreadsheet bottlenecks, improved lead and opportunity response, boosted accountability, and delivered measurable gains — Productivity Pack cut salesperson time by roughly 25–30% (about 1–2 hours per week) while increasing CRM ROI across the organization.

Curtiss-Wright

Mike Ostendorf

CRM Project Manager