Case Study: Mold Masters achieves increased sales and streamlined global CRM with Ignite Technologies' Pivotal CRM

Customizing process for efficiency with Pivotal CRM

Mold Masters, a global leader in “hot runner” technology with over 1,600 active patents and roughly 1,000 employees, faced fragmented systems and manual processes that hindered customer relationship management, sales and marketing efficiency, and field access to up‑to‑date customer data. To unify data and improve responsiveness, Mold Masters worked with Ignite Technologies to deploy Pivotal CRM.

Ignite Technologies implemented Pivotal CRM with configurable workflows, data integrations and mobile access to give global sales and service teams a single, consistent customer view. The solution enabled Mold Masters to increase sales without adding resources, improve the accuracy of customer information, reduce maintenance overhead and shorten the time and effort required to access and share customer data across the organization.

Mold Masters

Dario Vettor

Director of IT