Case Study: World Kitchen grows Facebook fans and Pinterest traffic with Ignite Social Media

World Kitchen grows Facebook fans past 1.5MM with Ignite Social Media

The customer World Kitchen, a company with brands like Corelle and Pyrex, tasked the vendor Ignite Social Media with generating awareness and engagement on their Facebook pages, turning online users into advocates, and driving traffic to their blog. Their challenge was to grow their social media fan base and referral traffic effectively.

Ignite Social Media implemented a paid social media strategy involving promoted organic Facebook posts with unique targeting for each piece of content, along with campaigns on Instagram and Twitter to grow followers. They specifically used Pinterest promoted pins with keyword and interest targeting to drive users to the World Kitchen blog. The results included helping the brand surpass 1.5 million Facebook fans and achieving over a 24-times increase in Pinterest referral traffic to the blog.

World Kitchen