Case Study: Walgreens achieves measurable sales lift with Ignite Social Media

Walgreens generated 1B+ impressions with Ignite Social Media

Walgreens sought to extend its reach beyond its owned digital properties to connect with high-value shopping prospects across the social web. Ignite Social Media addressed this challenge by building and managing a supplier-funded influencer program at no cost to Walgreens, complementing their social strategy.

Ignite Social Media designed and managed influencer programs for over 25 brands sold at Walgreens. Their solution involved creating a scalable Walgreens VIP Influencer Network, which executed over 75 programs, generated over 25,000 content pieces, and delivered over 1 billion impressions and 1 million engagements. This approach repeatedly drove measurable sales lift for the featured products.

Walgreens