Case Study: Staples gains over $4 million in efficiencies with Ignite Social Media

Staples gains $4 million in efficiencies with Ignite Social Media

The office supply retailer Staples partnered with the vendor Ignite Social Media for strategic consulting. Their challenge was to increase the efficiency of their social media marketing and dispel the misperception among small businesses that their prices were higher than competitors'.

Ignite Social Media developed a comprehensive social media strategy based on the POST methodology, which included setting new goals and holding weekly optimization meetings. They also executed an influencer program where small business entrepreneurs created content demonstrating Staples' cost-effective solutions. This strategy helped Staples gain over $4 million in efficiencies and the influencer campaign generated over 250.5 million impressions, successfully improving small business owners' perception of the brand.

Staples