Case Study: Orchard Supply Hardware drives in-store sales with Ignite Social Media

Orchard Supply Hardware drives 17.3MM impressions with Ignite Social Media

Ignite Social Media partnered with Orchard Supply Hardware, a West Coast hardware store expanding into new regional markets. The customer needed to create hyper-local social media content to drive in-store sales during its expansion.

Ignite Social Media implemented a strategy involving on-site photo shoots and custom content like canvas ads and Facebook Live videos. This solution, supported by targeted paid social advertising, drove over 17 million impressions and achieved a $0.20 cost per engagement over nine months, successfully improving media buying efficiency.

Orchard Supply Hardware