Case Study: Olay achieves higher Instagram engagement with Ignite Social Media

Olay earns 68% more likes with Ignite Social Media

The skincare brand Olay needed a partner to create premium-looking Instagram content that would maintain its brand equity and generate consistent engagement from its followers. To meet this challenge, Olay partnered with Ignite Social Media for content development.

Ignite Social Media created a strategy and visual guidelines specifically for Instagram, ensuring the content stayed true to the platform's aesthetic while adhering to Olay's brand guidelines. This solution led to significant results, with the Ignite-created content becoming the brand's top six most-liked organic posts, earning 68% more likes than brand-created content and 90% more likes than influencer-created content.

Olay